The Art Institute of Tucson
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Programs - The Art Institute of Tucson - Fashion Marketing course overview
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The Art Institute of Tucson: Fashion Area of Study
Fashion Marketing - Bachelor of Arts
The Fashion Marketing 12-quarter bachelor?s degree program prepares graduates to seek entry-level career opportunities in retail, marketing, and merchandising apparel and related products. The program is designed to emphasize innovation and creativity with professional skills and technical knowledge necessary to seek entry-level opportunities into the apparel, retail, and marketing industry.
Fashion Marketing students have an opportunity to acquire in-depth knowledge of the apparel industry and fashion cycles. Course work in fashion history and design, manufacturing, and sales is designed to provide a foundation in the evolution of the apparel industry. Students can explore consumer behavior and its role in driving fashion trends and purchasing patterns. Additionally, students can advance their skills in visual display design, catalog design, marketing, and advertising as well as business development and management.
Students graduate from the Fashion Marketing program with the training and portfolio required to seek entry-level positions in retail management, marketing and promotions, retail buying, product development, fashion event coordination, manufacturing, visual merchandising, and distribution outlets within the fashion industry.
Objectives: Upon completion of this program, graduates will be able to:
? Demonstrate the ability to gather and produce materials that deliver a meaningful message which is supported by analysis, data and visual elements to capture the purpose of the content being presented.
? Apply industry knowledge and critical thinking skills to describe and develop key elements of effective fashion marketing problems and solutions using the language and concepts of the profession.
? Demonstrate the ability to effectively use aesthetic and visual concepts within the fashion industry to effectively deliver visual marketing communication strategy and business plan.
? Articulate and apply the professional standards of the industry through a demonstration of their ability to relate fashion and marketing techniques along with visual communication skills to client-driven projects.
Fashion Marketing students have an opportunity to acquire in-depth knowledge of the apparel industry and fashion cycles. Course work in fashion history and design, manufacturing, and sales is designed to provide a foundation in the evolution of the apparel industry. Students can explore consumer behavior and its role in driving fashion trends and purchasing patterns. Additionally, students can advance their skills in visual display design, catalog design, marketing, and advertising as well as business development and management.
Students graduate from the Fashion Marketing program with the training and portfolio required to seek entry-level positions in retail management, marketing and promotions, retail buying, product development, fashion event coordination, manufacturing, visual merchandising, and distribution outlets within the fashion industry.
Objectives: Upon completion of this program, graduates will be able to:
? Demonstrate the ability to gather and produce materials that deliver a meaningful message which is supported by analysis, data and visual elements to capture the purpose of the content being presented.
? Apply industry knowledge and critical thinking skills to describe and develop key elements of effective fashion marketing problems and solutions using the language and concepts of the profession.
? Demonstrate the ability to effectively use aesthetic and visual concepts within the fashion industry to effectively deliver visual marketing communication strategy and business plan.
? Articulate and apply the professional standards of the industry through a demonstration of their ability to relate fashion and marketing techniques along with visual communication skills to client-driven projects.
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