The Art Institute of Tucson
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Programs - The Art Institute of Tucson - Web Design Interactive Media course overview
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The Art Institute of Tucson: Design Area of Study
Web Design & Interactive Media - Bachelor of Arts
Web Design & Interactive Media 12-quarter bachelor?s degree program offers a user-centered design program in which competencies are focused on creative and innovative technology solutions across various media platforms. From interfaces for wireless devices and e-learning solutions to high-end dynamic Web sites and rich media experiences, students have the opportunity to discover and embrace trends in the ever-evolving field of Web Design & Interactive Media.
The program is designed to provide a comprehensive foundation of design skills with an emphasis on dynamic interactivity. The program is also designed to provide a broad range of design skills combined with business strategies and creative interactive technology solutions. The competencies include skills in user interface design, interaction design, visual design, rich media design, Web site design, dynamic content design, and information design.
Web Design & Interactive Media prepares graduates for entry-level positions such as interactive designer, experience designer, Web designer, rich media producer, project coordinator, and interactive content developer.
Objectives: Upon completion of this program, graduates will be able to:
? Demonstrate and integrate knowledge of the major concepts, theoretical perspectives, empirical findings, and historical trends in interactive media.
? Understand and apply basic research methods in interactive media, including research design, data analysis, and interpretation.
? Understand and apply the language and concepts of the field of interactive design through effective communication and design.
? Develop the ability to acquire and disseminate digital information and use computers and other technology for a variety of purposes.
? Demonstrate a strong foundation in color theory, design, digital image manipulation, multimedia system design, scriptwriting, sound, video, animation, Web programming and interface design for the purposes of branding and business optimization.
? Apply advanced skills in the principles of form and function to produce design and business solutions appropriate to a particular client or target audience.
The program is designed to provide a comprehensive foundation of design skills with an emphasis on dynamic interactivity. The program is also designed to provide a broad range of design skills combined with business strategies and creative interactive technology solutions. The competencies include skills in user interface design, interaction design, visual design, rich media design, Web site design, dynamic content design, and information design.
Web Design & Interactive Media prepares graduates for entry-level positions such as interactive designer, experience designer, Web designer, rich media producer, project coordinator, and interactive content developer.
Objectives: Upon completion of this program, graduates will be able to:
? Demonstrate and integrate knowledge of the major concepts, theoretical perspectives, empirical findings, and historical trends in interactive media.
? Understand and apply basic research methods in interactive media, including research design, data analysis, and interpretation.
? Understand and apply the language and concepts of the field of interactive design through effective communication and design.
? Develop the ability to acquire and disseminate digital information and use computers and other technology for a variety of purposes.
? Demonstrate a strong foundation in color theory, design, digital image manipulation, multimedia system design, scriptwriting, sound, video, animation, Web programming and interface design for the purposes of branding and business optimization.
? Apply advanced skills in the principles of form and function to produce design and business solutions appropriate to a particular client or target audience.
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