Advertising combines the creative mind and the logical mind into an innovative form of communication that brings forth the television ads we cannot forget, the billboards that intrigue us, the compelling radio spot that moves us, the Internet banner that leads us deeper into a Web site, and many other forms of public communication. A team of copywriters, scriptwriters, artists, designers, and other creative individuals craft the messages that bring results to the advertising client. The Advertising program at The Art Institute of Tucson is designed to prepare you to be a member of such a team.
The Advertising program is designed to infuse finely honed communication skillswith business, marketing, design, and media components. Students begin with the fundamentals of color and design and move forward, ever increasing in media skills and understanding. As these skills improve, they have the opportunity to begin to build their portfolio and work toward the final poject, an advertising campaign incorporating various media to move an audience to a desired action. Students graduate from this 36-month bachelor?s degree program with the education and portfolio required to pursue an entry-level position in advertising.
OBJECTIVES: Upon commpletion of this program, graduates will be able to:
?Demonstrate proficienc with the tools and graphic techniques of the profession to plan and manipulate advertising media in the production of print collateral and video spots.
?Demonstrate the ability to effectively use aesthetic and layout concepts in the design process for advertising campaigns and marketing communications.
?Apply industry knowledge and critical thinking skills to describe and develop key elements of effective advertising problems and solutions using the language and concepts of the profession.
?Articulate and apply the professional standards of the industry through a demonstration of their ability to relate advertising/marketing techniques and visual communication skills to client-driven campaigns.