The 6-quarter Baking & Pastry Arts associate?s degree program is proud to be part of The International Culinary School at The Art Institute of Tucson.

The Baking & Pastry Arts program is designed to provide students with culinary skills combined with a focus on baking and pastry. This combination of skill sets and business knowledge is designed to enhance each graduate?s ability to meet the challenges of an increasingly demanding and rapidly changing field. wo strengths of the program of study are an emphasis on culinary skills as well as the core baking and pastry courses and the business courses.

The program focuses upon both production and individualized skills necessary to seek entry-level employment in bakeries, restaurants, and other catering or institutional settings. In addition to technical skills, the program offers food safety and sanitation, nutrition and kitchen supervision/career development and related business courses to support professional skills for employment and supervision. The program also includes an internship at a quality food service operation and culminates with a Capstone project. This project consists of a complete business plan to open a commercial baking and pastry facility.

Upon completion of the program, graduates may seek entry-level positions as line cooks, pastry cooks, pastry chefs, caterers, cake decorators, or managers.

objectiVes: Upon completion of this program, graduates will be able to:

?Demonstrate the ability to produce a wide variety of artisan breads, pastries and plated desserts.
?Demonstrate the ability to create sugar, chocolate and pastillage centerpieces.
?Demonstrate the ability to produce complex pastries and cakes involving multiple skills and techniques.
?Design a business plan for a commercial bakery or bakery-caf?.
?Define and articulate the professional values of the culinary profession, including the standards for presenting themselves to the employers in a professional manner; personal commitments to respect co-workers, employers, and equipment; well-defined career goals; well-defined career goals; and the value of life-long professional development.

The Baking & Pastry Arts Diploma program can provide students with culinary skills combined with a focus on baking and pastry arts. This combination skill set enhances each graduate?s ability to meet the challenges of an increasingly demanding and rapidly changing field.Two strengths of the program of study are an emphasis on culinary skills as well as the core baking and pastry arts courses. The program focuses upon both production and individualized skills necessary to seek employment in bakeries, restaurants, and other catering or institutional settings. In addition to technical skills, the program offers food safety and sanitation, nutrition and kitchen supervision/career development and related business courses to support their professional skills for employment and supervision. Upon completion of the program, graduates are prepared to seek entry-level positions as line cooks, pastry cooks, caterers or cake decorators.

objectives: Upon completion of this program, graduates will be able to:
?Produce a wide variety of artisan breads, pastries and plated desserts.
?Create sugar, chocolate and pastillage centerpieces.
?Produce complex pastries and cakes involving multiple skills and techniques.

The Culinary Arts 12-quarter bachelor?s degree program is proud to be part of The International Culinary School at The Art Institute of Tucson.

Today?s fast paced world has resulted in a change in the way we eat. The demand for more and more food service outlets has resulted in a demand of employees with culinary training. The ability not only to cook, but also to manage personnel and develop items of varied appeal is prized in the hospitality field.

This program offers students an opportunity to learn from seasoned educators and culinary professionals and pursue a rewarding career in this exciting and demanding field.

Students have the opportunity to practice classical cooking techniques and their application in a variety of cuisines.

Once grounded in the basics, students can develop skills in ethnic cuisines, food and wine pairing, and food styling. Cooking classes are complemented with hospitality related coursework in management, entrepreneurship, restaurant design, and wine and spirits. Students have the opportunity to choose culinary elective courses that broaden and deepen knowledge in areas such as: sales, public relations, culinary competition, nutritional cooking and a variety of regional wine courses, among other culinary electives.

Graduates leave the school with a comprehensive portfolio of their work and are prepared to seek entry-level opportunities with restaurants, hotels, food service institutions, catering, and other culinary or hospitality related business, such as food styling and food writing.

objectiVes: Upon completion of this program, graduates will be able to:

?Cook and present various ethnic cuisines professionally.
?Manage restaurant finances and develop a detailed business plan addressing key finances and marketing.
?Demonstrate professional leadership skills in a culinary environment.
?Design menus and use the menu as a marketing tool.
?Identify and explain global business and organizational leadership models.

The Culinary Arts 6-quarter Associate of Applied Science degree program is proud to be part of The International Culinary School at The Art Institute of Tucson.

Today?s fast paced world has resulted in a change in the way we eat. The demand for more and more food service outlets has result in a demand for employees with culinary training. The ability not only to cook, but also to manage personnel and develop items of varied appeal is prized in the hospitality field.

At The Art Institute of Tucson, students can prepare with the 6-quarter (18-month) Associate of Applied Science degree program. Students study the fundamentals of cooking, baking, knife skills, nutrition, sanitation, safety, food production, kitchen and restaurant operations, and food selection and purchasing. They have an opportunity

to learn about modern, regional, and classic cuisine, covering a variety of international styles, practicing these skills in professional kitchens. Students also have an opportunity to learn the crucial management and marketing skills they need to achieve their career goals.Culinary Arts students also spend time working in Ai Bistro, the student-operated public dining lab, where students prepare and serve lunch or dinner and have the opportunity to learn to become food service professionals who meet the needs of their guests.Graduates are prepared to seek entry-level positions such as prep cooks, line cooks, first cooks, andassistant pastry chefs. They can pursue work opportunities in entertainment establishments, restaurants, hotels, clubs, resorts, food companies, hospitals and other health care institutions, convention centers, and cruise ships.

OBJECTIVES: Upon completion of the this program, graduates will be able to:

?Cook and present various ethnic cuisines professionally.
?Work as a professional team member.
?Design a business plan for a 100 seat restaurant.

Advertising combines the creative mind and the logical mind into an innovative form of communication that brings forth the television ads we cannot forget, the billboards that intrigue us, the compelling radio spot that moves us, the Internet banner that leads us deeper into a Web site, and many other forms of public communication. A team of copywriters, scriptwriters, artists, designers, and other creative individuals craft the messages that bring results to the advertising client. The Advertising program at The Art Institute of Tucson is designed to prepare you to be a member of such a team.

The Advertising program is designed to infuse finely honed communication skillswith business, marketing, design, and media components. Students begin with the fundamentals of color and design and move forward, ever increasing in media skills and understanding. As these skills improve, they have the opportunity to begin to build their portfolio and work toward the final poject, an advertising campaign incorporating various media to move an audience to a desired action. Students graduate from this 36-month bachelor?s degree program with the education and portfolio required to pursue an entry-level position in advertising.

OBJECTIVES: Upon commpletion of this program, graduates will be able to:
?Demonstrate proficienc with the tools and graphic techniques of the profession to plan and manipulate advertising media in the production of print collateral and video spots.
?Demonstrate the ability to effectively use aesthetic and layout concepts in the design process for advertising campaigns and marketing communications.
?Apply industry knowledge and critical thinking skills to describe and develop key elements of effective advertising problems and solutions using the language and concepts of the profession.
?Articulate and apply the professional standards of the industry through a demonstration of their ability to relate advertising/marketing techniques and visual communication skills to client-driven campaigns.

The 6-quarter associate?s degree program offers students an opportunity to work with talented, experienced instructors to learn the fundamentals of Graphic Design. One of today?s primary methods of communication, Graphic Design has also become an exciting business that continues to grow and present new opportunities to creative people.

Students have the opportunity to study two- and three-dimensional design, marketing, and media design. They explore color theory, visual composition, typography, information graphics, electronic and print production processes, and business as it relates to the graphic arts. Students have the opportunity to learn to use computer illustration, image manipulation, web layout and programming, and page layout programs to master design skills.

Graphic Design students also have an opportunity to learn the skills to write effective r?sum?s and conduct successful job interviews. They graduate with a professional portfolio to show potential employers and are prepared to seek entry-level positions in fields such as advertising, publishing, television and motion pictures, architecture, and education.

Objectives: Upon completion of this program, graduates will be able to:

? Demonstrate competencies in industry-utilized computer software programs within the context of producing concrete projects. This includes technical aspects of pre-press, output, and quality reproduction, as well as Web design.
? Incorporate aesthetics and formal concepts of layout and design. This includes spatial relationships, communication legibility and effectiveness, inter-relationships among imagery and text, balance, typography, and color theory.
? Articulate the vision behind their creative work and explain and promote their solutions.
? Demonstrate professional presentation skills, articulation of knowledge of graphic design and visual problem-solving.

Students in the 12-quarter Graphic Design bachelor?s degree program have an opportunity to expand on theory, practice and process, developing skills in creative problem solving. This program is designed to establish a strong foundation in traditional design and computer skills, and then build advanced competence in the application of the skills.

Students have an opportunity to learn to couple their creativity with sound business skills necessary for entry into the field. They can learn to initiate, manage, produce, and deliver effective design concepts. Students study two- and three-dimensional design, marketing, and media design. They explore color theory, visual composition, typography, information graphics, digital and print production processes, and law as it relates to the graphic arts. Students also have an opportunity to learn to use computer illustration, image manipulation, web layout and programming, and page layout programs to master design skills.

Graphic Design students have the opportunity to learn the skills to write effective r?sum?s and conduct successful job interviews. They graduate with a professional portfolio to show potential employers and are prepared to join the industry in entry-level positions in fields such as advertising, business communication, publishing, and education.

For graphic designers, exciting challenges are available; they work on projects like corporate identity programs, consumer package designs, annual reports, exhibition materials, direct mail literature, brochures, manuals, catalogs, and interactive presentations. They create company logos, business cards and stationery, letterheads, print advertisements, magazine and CD covers, posters, signs, and billboards. Graduates will be prepared to seek entry-level positions in agencies, design firms, print houses, and corporate environments.

Objectives: Upon completion of this program, graduates will be able to:
? Demonstrate and apply competencies in industry-specific computer software programs within the context of producing concrete projects. This includes technical aspects of prepress, output, and quality reproduction as well as Web design.
? Analyze and incorporate aesthetics and formal concepts of layout design. This includes spatial relationships, communication legibility and effectiveness, interrelationships among imagery and text, balance, typography, and color theory.
? Demonstrate design concepts and relate these to historical and contemporary trends and social context by producing successful visual solutions to assigned problems.
? Model the interdependence of content and visual expression and be able to evaluate and critique their ideas. Graduates must be able to verbally articulate the vision behind their creative work and explain and promote their solutions.
? Demonstrate professional presentation; articulation of knowledge of graphic design and visual problem solving, and mastery of industry standards, professional practices and ethics.

For Interior Design students at The Art Institute of Tucson, space presents endless opportunities. The 12-quarter (36-month) bachelor?s degree program offers students an opportunity to work with talent and trained instructors and to learn the fundamentals of this exciting and demanding profession.

Interior Design provides many challenges to creative people who enjoy blending their artistic designs with practical sensibilities. Students have the opportunity to explore the problems of designing environments, like those where we live and work, and to learn to develop creative and effective design solutions by studying the fundamentals of space planning, ergonomics and universal design, lighting and furniture design, sustainability, acoustics, and construction documents. They study the histories of art, design, architecture, and furniture design. Students also have an opportunity to learn to master computer-aided drafting and design programs, as well as desktop publishing programs that can allow them to present their creative design solutions in a variety of media.

Interior Design students examine materials used for the construction of residential and commercial sites, as well as the textiles and finishes used to complete interiors. They can explore the challenges of producing designs for office environments, healthcare facilities, hotels, and restaurants. They have an opportunity to learn building and life-safety codes, as well as to acquire the skills and resources necessary to manage an interior design business.

Graduates develop a professional portfolio of their work to show to prospective employers and have opportunities to seek entry-level work in many different areas of interior design, such as residential, commercial, institutional, corporate, healthcare, and hospitality design. They can develop designs for airports, banks, day spas, fire stations, model homes, museums, and schools and work for interior design and architectural firms, fabric and furniture companies, homebuilders, the kitchen and bath industry, marketing firms, and film and television set designers.

Objectives: Upon completion of this program, graduates will be able to:
? Apply knowledge of interior design skills, theories of design, design processes and human behavior to develop creative and meaningful design solutions.
? Identify and solve complex design problems and formulate design solutions that are functional, aesthetic, sustainable and in accordance with applicable codes and industry standards.
? Demonstrate competence in written, oral and fundamental graphic communication as applied to the field of interior design utilizing a variety of presentation methods and media through individual and collaborative means.
? Design individually and collaboratively within the context of buildings systems using appropriate materials and products, and understand how buildings and interior systems, structural conditions, materials, interior detailing as well as environmental factors interact.
? Utilize individually or collaboratively foundational knowledge of professional, legal, and ethical practices and principles to create design solutions that meet client expectations and that protect the health, welfare and safety of the public.

Web Design & Interactive Media 12-quarter bachelor?s degree program offers a user-centered design program in which competencies are focused on creative and innovative technology solutions across various media platforms. From interfaces for wireless devices and e-learning solutions to high-end dynamic Web sites and rich media experiences, students have the opportunity to discover and embrace trends in the ever-evolving field of Web Design & Interactive Media.

The program is designed to provide a comprehensive foundation of design skills with an emphasis on dynamic interactivity. The program is also designed to provide a broad range of design skills combined with business strategies and creative interactive technology solutions. The competencies include skills in user interface design, interaction design, visual design, rich media design, Web site design, dynamic content design, and information design.

Web Design & Interactive Media prepares graduates for entry-level positions such as interactive designer, experience designer, Web designer, rich media producer, project coordinator, and interactive content developer.

Objectives: Upon completion of this program, graduates will be able to:
? Demonstrate and integrate knowledge of the major concepts, theoretical perspectives, empirical findings, and historical trends in interactive media.
? Understand and apply basic research methods in interactive media, including research design, data analysis, and interpretation.
? Understand and apply the language and concepts of the field of interactive design through effective communication and design.
? Develop the ability to acquire and disseminate digital information and use computers and other technology for a variety of purposes.
? Demonstrate a strong foundation in color theory, design, digital image manipulation, multimedia system design, scriptwriting, sound, video, animation, Web programming and interface design for the purposes of branding and business optimization.
? Apply advanced skills in the principles of form and function to produce design and business solutions appropriate to a particular client or target audience.

The Bachelor of Arts in Fashion Design degree program offers creative opportunities to transform design ideas into garments and accessories. Students are introduced to fundamental skills of garment construction, flat pattern drafting, and draping to provide a solid grounding in the basics of apparel engineering. Design courses are designed to emphasize the principles of good design, textile design and development, and the drawing and illustration techniques essential for design communication. Students have the opportunity to learn to take an idea from the planning stage through the construction process to the finished garment.

Students can hone their creative problem-solving skills through a variety of design challenges utilizing computer-aided design. The combination of professional skills, technical knowledge, and creative problem-solving skills helps students prepare to seek entry-level opportunities into the industry as an assistant in the design or production departments in the fashion industry.

The objective of the Bachelor of Arts in Fashion Design degree program is to help students attain a fundamental grounding in fashion design, including an introduction to the theory and practice of tailoring, draping, pattern drafting, construction and sewing, fashion illustration and creative design. These skills are enhanced through computerized pattern making and design hardware and software systems. Advanced courses provide students with the opportunity to focus upon surface design and select a professional direction in women?s, men?s, children?s, or accessory design.

Objectives: Upon completion of this program, graduates will be able to:
? Demonstrate the ability to analyze and apply appropriate patternmaking techniques and construction methodology utilizing industry standard technology.
? Translate a design from two dimensions to three dimensions and apply the design elements to ensure the aesthetic of the design is appropriate for the target market.
? Articulate and evaluate a garment for quality, including fit and functionality as they relate to design aesthetics.
? Apply textile knowledge to appropriate end use and define current regulations and laws, ethical business practices, and global diversity influences that apply to the textile and apparel industry.
? Demonstrate competency in industry standard software and the ability to apply these standards to the manufacturing processes.
? Identify resources including library, internet, trade journals, and trend reports to research and develop a clothing line.

The Fashion Marketing 12-quarter bachelor?s degree program prepares graduates to seek entry-level career opportunities in retail, marketing, and merchandising apparel and related products. The program is designed to emphasize innovation and creativity with professional skills and technical knowledge necessary to seek entry-level opportunities into the apparel, retail, and marketing industry.

Fashion Marketing students have an opportunity to acquire in-depth knowledge of the apparel industry and fashion cycles. Course work in fashion history and design, manufacturing, and sales is designed to provide a foundation in the evolution of the apparel industry. Students can explore consumer behavior and its role in driving fashion trends and purchasing patterns. Additionally, students can advance their skills in visual display design, catalog design, marketing, and advertising as well as business development and management.

Students graduate from the Fashion Marketing program with the training and portfolio required to seek entry-level positions in retail management, marketing and promotions, retail buying, product development, fashion event coordination, manufacturing, visual merchandising, and distribution outlets within the fashion industry.

Objectives: Upon completion of this program, graduates will be able to:
? Demonstrate the ability to gather and produce materials that deliver a meaningful message which is supported by analysis, data and visual elements to capture the purpose of the content being presented.
? Apply industry knowledge and critical thinking skills to describe and develop key elements of effective fashion marketing problems and solutions using the language and concepts of the profession.
? Demonstrate the ability to effectively use aesthetic and visual concepts within the fashion industry to effectively deliver visual marketing communication strategy and business plan.
? Articulate and apply the professional standards of the industry through a demonstration of their ability to relate fashion and marketing techniques along with visual communication skills to client-driven projects.

The Fashion Retailing Diploma program teaches students how to use their combined creative and business skills to display, market, and sell fashion merchandise. The well-trained student will be able to effectively understand and meet the customer?s needs, and ultimately encourage sales. This is accomplished by having a keen awareness to the changing needs of the consumer, learning how to identify and predict new style trends, and by being able to conceptualize and promote fashion displays and sales campaigns.

Individuals in fashion retailing will have the opportunity to learn how to evaluate apparel construction, identify appropriate characteristics and uses of different textiles. They will also gain knowledge of consumer behavior, retail operations, visual merchandising, the larger marketplace, and business skills.

The general objectives for the program are:
? Define retailing, to include ?bricks-and-mortar?, ?clicks-and-mortar?, direct marketers with clicks-and-mortar retailing operations, and bricks-and-mortar retailers, relate them to the marketing concept with an emphasis on the total retail experience.
? Discuss why customer and channel relationships must be nurtured in today?s highly competitive marketplace.
? Explain the steps in strategic planning for retailers, to include: situation analysis, objectives, and indentification of consumers, overall strategy, specific activities, control and feedback.

The term ?filmmaking? is oftensynonymous with any type of production activity involving a motion-picture camera. The Bachelor of Arts degree program in Digital Filmmaking & Video Production builds upon this concept by combining the ?filmmakingprocess? with digital motion-picture technology to create a unique and valuable educational opportunity.

The 12-quarter bachelor?s degree program is designed to provide a dynamic and fulfilling educationalexperience by providing high quality instruction from some of the industry?s top professionals in the areas of digital filmmaking and videoproduction. Students can acquire an in-depth knowledge of industry utilized technologies, theories, and techniques, and have the opportunity to learn to apply them to their own unique productions. Throughout the program students will have the opportunity to learn to utilize the fundamentals and the intricacies of pre-production, production, and postproduction to effectively take their creative ideas from concept to screen. This integral process will be supported by a culminating senior project that will take students through four rigorous quarters preparing a festival-worthy project from start to finish. By doingso, students will be prepared to seek entry-level opportunities in the Digital Filmmaking & Video Production industry as they actively pursue their talents, interests, and goals.

Students graduate from this 36-month bachelor?s program with the training and portfolio required to seek entry-level positions in the digital motion picture industry such as audio visual specialist, producer?s assistant, production assistant, field poducer, assistant director, script supervisor, location manager, location scout, camera operator, assistant camera, lighting assistant, grip & electrical, sound mixer, boom operator, editor, assistant editor, art department, and A/V & multimedia specialist.

OBJECTIVES: Upon completion of this program, graduates will be able to:

?Demonstrate skills in planning and project management, developing scripts and storyboards, and effective optimization for delivery methods.
?Demonstrate skills in design and composition, lighting techniques, audio integration, use of production tools, setting and talent development and documentation completion.
?Demonstrate skills in capture and processing, editing, story development and delivery, element integration, and packaging and presentation.
?Articulate and apply the professional standards of the industry through a demonstration of originality, content quality, process book, portfolio/demo reel and presentation.

Computers and computer animation technology have forever changed the art of animation. Today?s animators create animated feature films, television programs, interactive computer games, special visual effects, educational materials, advertisements, and even three-dimensional medical and forensic simulations.

At The Art Institute of Tucson, students can put An entry-level career in computer animation into motion. The 12-quarter (36-month) Media Arts & Animation bachelor?s degree program offers students an opportunity to learn from seasoned educators and animation professionals and to pursue their professional goals in this exciting and demanding field.

Students have the opportunity to master drawing, design, and image manipulation techniques; they can learn how to create traditional animation and use different computer animation software programs to produce complete animated products. Students have the opportunity to build 3D models, edit and modify video, and composite 2D and 3D animation.

Graduates leave the school with a comprehensive portfolio of their work and are prepared to seek entry-level jobs with major corporations, TV stations and networks, cable TV firms, film studios, and commercial design/production companies. They can become production, broadcast graphic, animation, or post-production artists.

Objectives: Upon completion of this program, graduates will be able to:
? Demonstrate application of learned concepts from traditional arts courses. These include: drawing color, form, design, composition and digital art skills showing a solid foundation according to industry standards.
? Demonstrate an applied technical knowledge of standard industry animation and digital design software.
? Demonstrate a practical understanding and application in the principles of animation, acting and movement, and cinematic storytelling as it relates to 2D and 3D animation.
? Demonstrate an understanding of professionalism, presentation skills and core curriculum competencies through effective self-marketing.