Advertising combines the creative mind and the logical mind into an innovative form of communication that brings forth the television ads we cannot forget, the billboards that intrigue us, the compelling radio spot that moves us, the Internet banner that leads us deeper into a Web site, and many other forms of public communication. A team of copywriters, scriptwriters, artists, designers, and other creative individuals craft the messages that bring results to the advertising client. The Advertising program at The Art Institute of Tucson is designed to prepare you to be a member of such a team.
The Advertising program is designed to infuse finely honed communication skillswith business, marketing, design, and media components. Students begin with the fundamentals of color and design and move forward, ever increasing in media skills and understanding. As these skills improve, they have the opportunity to begin to build their portfolio and work toward the final poject, an advertising campaign incorporating various media to move an audience to a desired action. Students graduate from this 36-month bachelor?s degree program with the education and portfolio required to pursue an entry-level position in advertising.
OBJECTIVES: Upon commpletion of this program, graduates will be able to:
?Demonstrate proficienc with the tools and graphic techniques of the profession to plan and manipulate advertising media in the production of print collateral and video spots.
?Demonstrate the ability to effectively use aesthetic and layout concepts in the design process for advertising campaigns and marketing communications.
?Apply industry knowledge and critical thinking skills to describe and develop key elements of effective advertising problems and solutions using the language and concepts of the profession.
?Articulate and apply the professional standards of the industry through a demonstration of their ability to relate advertising/marketing techniques and visual communication skills to client-driven campaigns.
The term ?filmmaking? is oftensynonymous with any type of production activity involving a motion-picture camera. The Bachelor of Arts degree program in Digital Filmmaking & Video Production builds upon this concept by combining the ?filmmakingprocess? with digital motion-picture technology to create a unique and valuable educational opportunity.
The 12-quarter bachelor?s degree program is designed to provide a dynamic and fulfilling educationalexperience by providing high quality instruction from some of the industry?s top professionals in the areas of digital filmmaking and videoproduction. Students can acquire an in-depth knowledge of industry utilized technologies, theories, and techniques, and have the opportunity to learn to apply them to their own unique productions. Throughout the program students will have the opportunity to learn to utilize the fundamentals and the intricacies of pre-production, production, and postproduction to effectively take their creative ideas from concept to screen. This integral process will be supported by a culminating senior project that will take students through four rigorous quarters preparing a festival-worthy project from start to finish. By doingso, students will be prepared to seek entry-level opportunities in the Digital Filmmaking & Video Production industry as they actively pursue their talents, interests, and goals.
Students graduate from this 36-month bachelor?s program with the training and portfolio required to seek entry-level positions in the digital motion picture industry such as audio visual specialist, producer?s assistant, production assistant, field poducer, assistant director, script supervisor, location manager, location scout, camera operator, assistant camera, lighting assistant, grip & electrical, sound mixer, boom operator, editor, assistant editor, art department, and A/V & multimedia specialist.
OBJECTIVES: Upon completion of this program, graduates will be able to:
?Demonstrate skills in planning and project management, developing scripts and storyboards, and effective optimization for delivery methods.
?Demonstrate skills in design and composition, lighting techniques, audio integration, use of production tools, setting and talent development and documentation completion.
?Demonstrate skills in capture and processing, editing, story development and delivery, element integration, and packaging and presentation.
?Articulate and apply the professional standards of the industry through a demonstration of originality, content quality, process book, portfolio/demo reel and presentation.