The associate?s degree program in Fashion Marketing at The Art Institute of Seattle can teach students fashion coordination, buying and textiles, small business management, advertising and retail management, and visual merchandising. Fashion marketing courses place emphasis on basic skills and fundamental techniques in the specialized areas of business, sales, and marketing. Students will have the opportunity to learn how to develop, analyze, and implement effective sales strategies. They will graduate prepared to seek entry-level positions in retail or wholesale sales and management, and as consultants and stylists for clothing wholesalers and manufacturers.Program Objectives
Upon completion of this program, graduates will:
? demonstrate knowledge and proficiency in current industry technology.
? apply the many facets of marketing and be able to plan and implement strategies to accommodate change in the industry.
? demonstrate knowledge of visual merchandising as a communication tool to market merchandise to the consumer.
? apply industry standards and business concepts related to retail and fashion industries.