The Advertising Program prepares graduates for careers in the advertising profession by providing a foundation in the business aspects of advertising while helping them develop the basic creative and technical skills necessary to create and implement targeted advertising solutions that meet professional standards of excellence. Advertising offers exciting and demanding careers where professionals are required to be creative and to meet strict deadlines.
Desired Student Outcomes
1. Technical skills: Graduates will demonstrate basic proficiency with the tools and graphic techniques of the profession to plan and implement production of advertising media such as print collateral, audio and video spots, and Web-interactive materials as well as business software related to marketing and public relations.
2. Graphic Design: Graduates will develop concepts as well as analyze and incorporate aesthetics and layout in the design process for advertising campaigns and marketing communications.
3. Marketing and Advertising Theory: Graduates will apply industry knowledge and critical thinking skills to analyze, develop, and implement effective advertising solutions that meet professional standards.
4. Problem Solving and Critical Thinking: Graduates will demonstrate their knowledge of the interdependence between advertising/marketing objectives and visual expression and be able to evaluate, critique, and understand their ideas. They will be able to use this knowledge to identify problems and arrive at innovative solutions.
5. Professionalism: Graduates will understand the corporate climate of the advertising industry; be aware of the range of career paths and opportunities in the industry; have mastery of industry standards, professional practices and ethics.
6. Communication: Graduates will be able to articulate the vision behind their creative work and explain and promote their solutions to clients and colleagues. They will have basic visual communication skills related to presenting products; an ability to work collaboratively in a corporate environment; and an understanding of marketing communication.
7. Context: Graduates will have a broad understanding of the context in which advertising exists, including history, literature, cultural variation, psychology, logic, marketing, US and international law and regulations, and new media.
The Advertising Program provides graduates with the skills needed to work in the field of advertising, art direction, copy writing and account supervision. A solid art foundation combined with hands-on advertising curricula prepares students for entry-level positions with advertising agencies and departments, art studios and departments, marketing companies and departments and production companies. An advertising-related internship while in school increases the graduate?s advantage when applying for a position.
To receive a Bachelor of Arts in Advertising students must complete a minimum of 180 quarter-credits with 60 quarter-credits in general education courses and 120 in their specialty area with a cumulative GPA of 2.0 or higher. Also, a student must receive a passing grade or credit for all required course work and satisfy all financial obligations to The Illinois Institute of Art. Graduating students must pass a required course where a portfolio is produced. The portfolio must demonstrate entry-level employment competencies appropriate to the specific degree program. Each student is required to participate in the Senior Portfolio Show.
The mission of the Residential Planning diploma program is to prepare students to enter the field by pro?viding a foundation in interior design and decoration including:
The evolution of architecture, furniture, and design;
Space planning to maximize the ef?ciency of interiors;
Textiles, materials and resources for residential space;
Architectural drafting to envision, plan, and communicate projects; and
Principles governing the business of interior design.
The Residential Planning diploma program is designed for students who want to learn the basics of interior design and space planning as well as the use of fixtures and furnishings. In addition to these design elements, students will focus on effective communication and the professional practices necessary to succeed in the field. A prospective student interested in the Residential Planning diploma program must be an adult learner with one year of full-time related work experience within the last two years who seeks to update his/her professional skills. In addition, a person must be a high school graduate or hold a General Educational Development (GED) Certificate. Success in this program is dependent on the student having some prior proficiency in design software. In the last quarter of the program, students will develop an individualized portfolio to help them obtain employment in the field within the residential interiors industry, such as furniture, fabric, or flooring showrooms, major department stores, resource room maintenance, and more.
1. Knowledge of the field: Graduates will demonstrate the creative and technical skills employers in the residential planning field require which include:
Architectural and furniture history
Textiles, materials, and resources
2. Professionalism: Graduates will demonstrate the professional skills necessary to seek and obtain employment.
3. Professional awareness: Graduates will be prepared for entry-level employment in their field of study.
Diploma programs are intended for students with specific career plans that do not require associate or bachelor?s degrees. Some are designed to provide advanced training for students with partial or completed college degrees; others may be taken by students with high school diplomas seeking career training. The programs include courses offered to undergraduate students in various departments. Because of the focused nature of these programs, prerequisites may vary from those listed in course descriptions.
A comprehensive overview of the Web Design diploma program provides a comprehensive overview of the origins of the World Wide Web, HTML scripting, designing graphics for the screen and web site development using current applications, operating systems, network technology, web animation, and desktop editing skills. Students will culminate their studies by creating a digital portfolio that will showcase their work to prospective employers.
The Web Design diploma program can provide students with skills needed for entry-level positions such as Web Site Designer, Web Artist, Web Producer, Web Site Developer and Multimedia Producer.
The mission of the Digital Filmmaking & Video Production program is to prepare students for the next generation of digital production and delivery who can meet the needs of corporate communication, television, e-business, and other media outlets for their existing markets. It enables students to create compelling, effective, and aesthetical content to be delivered on CD, DVD, videotape, broadband Internet, and/or other emerging means of technology, and prepares them for successful entry-level employment in the field.
Desired Student Outcomes
1. Communication: Graduates will understand the elements of storytelling - how to communicate with an intended audience, including a refined sense of pacing and critical story elements; they will know how to collaborate with and directing all participants in a project, including crew, talent, and clients; they will have written, oral, and visual communication skills needed to communicate ideas to employers, colleagues, and clients.
2. Cinematography and Lighting: Graduates will understand the theory, techniques, and terminology of the field; will apply cinematography and lighting as components of the storytelling process.
3. Production Processes & Problem-solving: Graduates will be able to conceptualize, pre-produce (locations, wardrobe, etc.) direct and execute successful production plans; will be able to identify, anticipate and find solutions to technical, logistical, storytelling, and personnel problems.
4. Audio production processes: Graduates will be able to produce and assemble the audio elements of a film, including voice, sound effects, and musical score, automatic dialogue replacement and will have technical proficiency in recording and editing professional audio material.
5. Editing and Critical Thinking: Graduates will understand how editing styles, techniques, and approaches affect the overall story and audience reaction; will have technical proficiency in non-linear editing techniques; will be able to critique their own and others? work and apply their self-critiquing ability to editing a work.
6. Graphic Design & Visual Effects: Graduates will be able to produce effective motion graphic and compositing and animation projects displaying technical aptitude, aesthetic decision-making and an awareness of intended audience.
7. Context: Graduates will be familiar with a wide range of stories in various genres; film history; aesthetics; they will have research skills related to documentary subjects and to ensuring the accuracy of films.
8. Professionalism: Graduates will present and conduct themselves professionally; demonstrate knowledge of the film industry, including career paths, responsibilities and industry expectations; will apply business principles and practices while maintaining legal and ethical standards
Students take advantage of well equipped video and audio studios, up-to-date computer labs and a wide range of industry-proven software. Students complete this program with a sophisticated senior project included in their video portfolio of original production work. This portfolio, essential to seeking employment in the industry, demonstrates the student?s mastery of design, production and communications skills.
To receive a Bachelor of Fine Arts degree in Digital Filmmaking & Video Production, students must complete a minimum of 180 quarter-credits with 60 quarter-credits in general education courses and 120 in the specialty area with a cumulative GPA of 2.0 or higher. Also a student must receive a passing grade or credit for all required course work and meet portfolio requirements including participation in the Senior Portfolio Show. Graduating students must pass a required course in which a portfolio is produced and satisfy all financial obligations to The Illinois Institute of Art.
The Bachelor of Fine Arts Digital Photography program is designed to prepare graduates who possess the technical skills and a mature design vision needed to produce compelling imagery. Through rigorous study of the principles of photography and hands-on production techniques, students work to develop the technical skills and aesthetic sensibilities needed to become professional photographers and business people.
Desired Student Outcomes
1. Communication: Graduates will use written, oral, and visual communication skills to communicate ideas effectively to employers, colleagues, and clients. They will be able to communicate complex concepts to non-professionals.
2. Design: Graduates will articulate and apply the principles of design to create effective images.
3. Production Processes: Graduates will apply technical skills and use appropriate terminology with respect to photographic tools, lighting techniques, color management, and the storage and electronic presentation of images.
4. Problem-Solving: Graduates will use problem-solving processes to produce visually compelling imagery reflective of their personal styles and visions.
5. Context: Graduates will articulate how they place themselves and their work within a historical and cultural context.
6. Professionalism. Graduates will demonstrate the ability to conceptualize, plan and implement marketing strategies and a business model reflective of industry standards, while demonstrating personal motivation and ethical practices. They will present and conduct themselves professionally.
The Bachelor of Fine Arts degree program in Digital Photography reflects the continued impact of technology in the photography industry and the breadth of skills needed by graduates to maintain and increase marketability and success upon completion of their degree. Graduates must be able to work as a member of a creative team, have excellent communication skills, and have good business skills. Additionally, a graduate of this program must negotiate, sell, coordinate work with others, operate equipment, use tools, follow directions, plan, make decisions, and create spatial visualization. Specifically, this program includes areas such as digital color management, digital asset management, lighting, composition, and image manipulation; related skills in web and video; business fundamentals; and an internship in the field.
To receive a Bachelor of Fine Arts degree in Digital Photography, students must complete a minimum of 180 quarter-credits with 60 quarter-credits in general education courses and 120 in the specialty area with a cumulative GPA of 2.0 or higher. Also a student must receive a passing grade or credit for all required course work, meet portfolio requirements including participation in the Senior Portfolio Show. Graduating students must pass a required course in which a portfolio is produced and satisfy all financial obligations to The Illinois Institute of Art.