The Bachelor of Science degree in Advertising at The Art Institute of Pittsburgh offers a unique combination of courses from the worlds of advertising, design, marketing, and business including marketing research, organizational behavior, media and strategic planning, sales and persuasive techniques, brand strategy, public relations and promotion, and financial management. In concert with these are course offerings traditionally from the creative and graphic design worlds, including color theory, concept development, typography, digital illustration, writing for multimedia, and storyboarding. All courses in the Advertising program are also available online.

Students in the Advertising degree program apply practical concepts gleaned from real-world case studies in areas such as branding, online marketing, advertising campaign development, and account planning, taught by experienced faculty currently working in business or advertising agencies as sales managers, Web designers / editors, account managers, and media buyers and planners. In their first career positions, Advertising program graduates may act as the liaison between the client and creative teams, tracking key consumer and industry trends and the results of marketing research, then translating the data into visual language to create effective advertising campaigns.

The Advertising program receives invaluable input from its Program Advisory Board whose volunteer members are ad agency presidents and business owners, marketing consultants and multimedia designers, nonprofit managers and executive directors of creative and account service teams. These industry leaders share their experience to develop unique internships and jobs, and to identify and arrange field trips and professional speaker opportunities for Advertising students. Advertising program graduates will build a unique skill set to prepare them for entry-level career positions in account service, public relations, brand management, corporate marketing, entertainment and the arts, and organizational behavior and marketing research.

The mission of the Advertising Bachelor of Science degree program is to prepare graduates for careers in the advertising profession by providing a foundation in the business aspects of advertising while helping them develop the basic creative and technical skills necessary to create and implement targeted advertising solutions that meet professional standards of excellence. Graduates are prepared to develop their careers in a number of growth-oriented fields, from entry-level positions and beyond, through the disciplined practice of lifelong learning.

The Culinary Arts degree program at The Art Institute of Pittsburgh is designed for students who are passionate about their careers, who love to cook and need a well-rounded education, and who understand the rigors and the rewards of this ever-growing industry. The U.S. Bureau of Labor and Statistics projects continued growth in job openings for culinary graduates. Consumer expectations continue to rise causing the industry to demand a higher level of graduate skill than ever before.

At The Art Institute of Pittsburgh, students first learn the fundamentals, including knife and hand skills. They delve into specialty areas like baking and pastry, garde manger, international and American cuisines, and ? la carte. They practice timing, teamwork, and presentation. Students become skilled in advanced food preparation techniques that allow them to transform basic ingredients into culinary art. Both the associate?s and bachelor?s degree programs were developed under the advisement of top chefs and restaurants from Pittsburgh and across the nation. By graduation, associate?s degree students are prepared to seek entry-level positions in the field including prep cook, line cook, and first cook.

The mission of the Culinary Arts associate?s degree program is to provide an environment for students to become learners who possess the skills, knowledge, creativity, and ethical values necessary in the rapidly changing, culturally diverse culinary professions. Overall, the intent of the program is to have experienced industry professionals impart their knowledge and technical acumen to the students. The approach to education relies heavily on actually participating in projects that are practical and technical in scope. The goal is to have the students gain knowledge and skills necessary to understand and execute culinary processes efficiently and effectively in the kitchens of the culinary world.

The Culinary Management program provides a well-rounded, management-based education which will offer students practical, hands-on culinary skills, as well as the management skills necessary to train and lead a team of employees. In the bachelor?s degree program, students explore personnel management, cost control, and facility design to build a solid business background.

Bachelor?s degree graduates will be prepared to seek entry-level positions such as restaurant or kitchen manager, and once enriched by additional professional experience, graduates may obtain more advanced positions such as sous-chef, chef, executive chef, or business owner.

A Culinary Management completion program is also available online.*

The mission of the Culinary Management bachelor?s degree program is to provide an environment for students to become learners who possess the skills, knowledge, creativity, and ethical values necessary in the rapidly changing, culturally diverse culinary professions. Overall, the intent of the program is to have experienced industry professionals impart their knowledge and technical acumen to the students. The approach to education relies heavily on participating in projects that are practical and technical in scope. The program goals include providing students with the knowledge and skills necessary to work efficiently and effectively in the kitchens of the culinary world, to be able to train and manage others in culinary processes, and to manage foodservice operations in an effective and profitable manner.

*Please see the catalog for Program Based Admissions Requirements regarding the online program.

The Art of Cooking diploma program at The Art Institute of Pittsburgh is designed for students who are passionate about food and love to cook. This 12-month diploma program is offered for the student interested in acquiring a basic culinary skill set, understanding of proper classical cooking techniques, and learning the trends of today?s culinary industry. Graduates of The Art of Cooking diploma program will be prepared to seek entry-level positions in restaurants, hotels, and in the food service industry.

The mission of The Art of Cooking diploma program is to provide an environment for students to become learners who possess the skills, knowledge, creativity, and ethical values necessary in the rapidly changing, culturally diverse culinary professions. Overall, the intent of the program is to have experienced industry professionals impart their knowledge and technical acumen to the students. The approach to education relies heavily on participating in projects that are practical and technical in scope.

The Diploma program in Digital Design at The Art Institute of Pittsburgh offers design fundamentals, typography, and various aspects of graphic design to improve existing skills or prepare for career change or promotion. The Art Institute of Pittsburgh conducts this 12-month program with classes scheduled during evening hours and, in some cases, on Saturdays. All courses in the Digital Design program are also available online.

Initially, students develop an understanding of design fundamentals, page composition, and creative concept development. Along with design and typography, skills and techniques of computer graphics and electronic imaging are taught by professionals. As they progress through the program, students are guided by their instructors in developing portfolios that feature professional-level work to show prospective employers.

The Digital Design diploma program provides many individuals with a solid foundation for career growth. Students can complete the program in one year, and are prepared to seek entry-level positions as a digital artist at media outlets, manufacturing and retail, advertising agencies, or public relations. The Digital Design diploma program credits are typically transferable into Associate of Science and Bachelor of Science degree programs in Graphic Design for students who wish to continue their studies, however, conditions pertaining to curriculum changes and degree requirements may apply. Please contact an Admissions Representative for specific details.

Students begin with a desire to grow through education. Each successful graduate finishes with a portfolio and new skills to launch a fulfilling career. The portfolio course taken in the Digital Design diploma program will count as an elective in the Graphic Design degree program. Students choosing to continue in the associate?s or bachelor?s degree programs will be required to take the Portfolio course required at the degree level.

The mission of the Digital Design Diploma program is to provide a focus on conceptual thinking while developing graphic design technical and creative skills, including an introduction to the theory and practice of print and Web production, electronic publishing, graphic imagery, and sales promotion. Graduates are prepared to begin entry-level positions.

The Entertainment Design program will teach art, theory, and mechanics pertaining to special effects products and animatronic systems, and will fill the growing need for trained fabricators that understand the artistic side of 3D entertainment. The program fosters creativity, innovation, and technical skills, preparing students for careers in the motion-picture industry, theater, themed entertainment, and immersive entertainment environments.

Graduates will learn to design both architectural and virtual experiences and will use facilities ranging from a fabrication shop to a digital compositing studio. These designs involve conceptualizing, organizing, writing, and illustrating the specifications necessary for the construction and execution of material and digital experiences.

Students will complete a selection of design, fabrication, video, and audio courses, and then focus on combining these skills to produce integrated entertainment experiences. Students must have strong conceptual, material and virtual modeling, and interpersonal skills to succeed in this field.

The Entertainment Design program prepares students to seek entry-level positions in the special effects and exhibit development field, with specific training to work in the entertainment field. The opportunities for graduates are enhanced by the combination of material and virtual design course-work. Because of the applications to themed entertainment and simulations, among other venues, graduates of this program will support the many museums, historic sites, and amusement parks that are using interactive and virtual technologies at a growing rate.

The mission of the Entertainment Design program is to teach the art, theory, mechanics, and maintenance of entertainment design. These qualities define the form of special effects products and animatronic systems and fill the growing need for trained personnel that understand the artistic side of 3D entertainment. This program offers an educational environment that fosters creativity, innovation, and technical skills, preparing students for careers in the motion-picture industry, theater, themed entertainment, and immersive entertainment environments.

The Game Art & Design program concentrates on the artistic side of game development, preparing students to become artists and designers employed in the game and entertainment software industries. Students begin the program by developing manual and computer-based artistic skills, building drawing and aesthetic skills, and learning the basics of 3D modeling and animation. They develop an appreciation for the structure and narrative potential of games through game development, scriptwriting, and digital storytelling courses.

Intermediate skills courses introduce character and object animation and design, lighting, audio, and other topics as students continue to build their skills in illustration, modeling, and animation. In advanced courses, students gain a deeper understanding of the game production process, learning about project management, interface, and level design, and apply their skills to produce their own games and game levels.

All students produce a professional-quality portfolio of their work, demonstrating their drawing and design abilities and documenting their accomplishments throughout the program. This portfolio becomes a showcase to present their abilities to prospective employers. All courses in the Game Art & Design program are also available online. Graduates of the Game Art & Design program are well-prepared to enter the competitive multi-billion dollar game industry job market. Entry-level positions include: 2D conceptual artist, storyboard artist, 3D character builder, 3D object modeler, interactivity designer, background artist, and game play tester.

Faculty members are experienced professionals and educators who bring their knowledge of the field and practical experience into the classroom. The Art Institute of Pittsburgh is known in the gaming industry, and game developers frequently visit the school to give guest lectures and to conduct workshops and portfolio reviews.

The mission of the Game Art & Design Bachelor of Science degree program is to prepare students to work effectively both individually and in a team creating compelling, effective, and aesthetic game art and design content to be presented and interacted with on multiple platforms.

Glossy magazines, digital media, corporate stationery, television graphics, billboards all are composed of images, design, and printed words that work together to sell products and services or to convey messages. This is the fundamental concept of graphic design, and it?s the basis of some of today?s most dynamic fields - advertising, publishing, television, and interactive communications.

The Graphic Design program at The Art Institute of Pittsburgh is the first step toward a career in commercial graphics. Initially, students develop an understanding of color, composition, design, and typography, and learn accurate drawing skills. As they progress through the program, students are trained in creative problem solving and learn to offer solutions that are effective in the business world.

All courses in the Graphic Design programs are also available online.

Emphasis is placed on concept development and creative problem solving. Skills and techniques of computer graphics and electronic imaging are taught by master professionals. Tools include scanners, digital cameras, and computer-based hardware and software. Advanced training includes the execution of assignments encountered by professionals in the field.

By graduation, associate?s degree Graphic Design students have acquired the training and the portfolio necessary to be prepared to seek entry-level positions as print buyers, gallery assistants, sign makers, photo retouchers, set designers, and production artists.

Bachelor?s degree graduates are prepared to pursue entry-level opportunities in advertising agencies, design studios, publishing houses, corporate communications departments, and television studios. They might be graphic designers, Web designers, junior art directors, production coordinators, or computer artists. After gaining professional experience, graduates may be able to go on to seek advanced positions such as art director, creative director, studio manager, or production manager. Some will establish design firms and take on challenging freelance assignments.

The mission of the Graphic Design Bachelor and Associate of Science degree programs is to provide a focus on conceptual thinking while developing graphic design technical and creative skills, including an introduction to the theory and practice of print and Web design production, electronic publishing, graphic imagery, and sales promotion. Graduates are prepared to grow their careers from entry-level positions in the graphic design field through practice of lifelong learning. Graphic Design graduates are prepared to meet the challenges of the continually changing marketplace and Graphic Design profession.

Glossy magazines, digital media, corporate stationery, television graphics, billboards all are composed of images, design, and printed words that work together to sell products and services or to convey messages. This is the fundamental concept of graphic design, and it?s the basis of some of today?s most dynamic fields - advertising, publishing, television, and interactive communications.

The Graphic Design program at The Art Institute of Pittsburgh is the first step toward a career in commercial graphics. Initially, students develop an understanding of color, composition, design, and typography, and learn accurate drawing skills. As they progress through the program, students are trained in creative problem solving and learn to offer solutions that are effective in the business world.

All courses in the Graphic Design programs are also available online.

Emphasis is placed on concept development and creative problem solving. Skills and techniques of computer graphics and electronic imaging are taught by master professionals. Tools include scanners, digital cameras, and computer-based hardware and software. Advanced training includes the execution of assignments encountered by professionals in the field.

By graduation, associate?s degree Graphic Design students have acquired the training and the portfolio necessary to be prepared to seek entry-level positions as print buyers, gallery assistants, sign makers, photo retouchers, set designers, and production artists.

Bachelor?s degree graduates are prepared to pursue entry-level opportunities in advertising agencies, design studios, publishing houses, corporate communications departments, and television studios. They might be graphic designers, Web designers, junior art directors, production coordinators, or computer artists. After gaining professional experience, graduates may be able to go on to seek advanced positions such as art director, creative director, studio manager, or production manager. Some will establish design firms and take on challenging freelance assignments.

The mission of the Graphic Design Bachelor and Associate of Science degree programs is to provide a focus on conceptual thinking while developing graphic design technical and creative skills, including an introduction to the theory and practice of print and Web design production, electronic publishing, graphic imagery, and sales promotion. Graduates are prepared to grow their careers from entry-level positions in the graphic design field through practice of lifelong learning. Graphic Design graduates are prepared to meet the challenges of the continually changing marketplace and Graphic Design profession.

Industrial Design is a career in three dimensions, combining creative ideation, refined technical skills, and artistic application of design. It encom-passes such fascinating endeavors as the design of products and toys, as well as automotive, museum exhibit, and environmental design.

Industrial Design professionals solve dimensional design problems, define and develop new products, design prototypes, build models, create digital representations of designs,and create full-scale environments. Students of the Industrial Design program require problem solving and critical thinking skills, manual dexterity, artistic interest, technical drawing skill, craftsmanship, computing skills, self-discipline, and conceptual vision.

The Industrial Design program at The Art Institute of Pittsburgh begins with the fundamentals of drawing, designing, and building. The science of ergonomics is emphasized in design to ensure that people and objects interact effectively and safely. Students participate in the full evolution of projects, from research to concept development to prototyping and final presentation. Students also learn to use computer software to develop concepts, make design decisions, detail design, and construct presentation models.

Graduates of the Industrial Design Associate of Science degree program are prepared to seek entry-level positions such model maker and product fabricator. Graduates of the Bachelor of Science program are prepared to seek entry-level positions including product, exhibit, automotive, furniture, and environmental designers.

Students of the Industrial Design Associate of Science degree program acquire skills related to solving dimensional design problems, defining and developing new products. Students build prototypes and full-scale environments. Students develop in the areas of manual dexterity, artistic interest, technical drawing skill, computing, craftsmanship, self-discipline, and conceptual vision. Students gain an understanding of the fundamentals of the design process from research to conceptualization to refinement of design. Students also learn to use computers to develop concepts, make design decisions, and detail design. Student may also learn the basics of special effects model construction.

The mission of the Industrial Design Program is to offer an educational environment that fosters creativity, innovation, and critical thinking. These qualities define form and function of products and systems, balancing the needs of the user with the capabilities of industry. Industrial Design graduates benefit society through their design skills, technical knowledge, and aesthetic sensibilities. The program prepares students for career opportunities in a versatile and dynamic profession, providing the tools to compete in a global economy.

Industrial Design is a career in three dimensions, combining creative ideation, refined technical skills, and artistic application of design. It encom-passes such fascinating endeavors as the design of products and toys, as well as automotive, museum exhibit, and environmental design.

Industrial Design professionals solve dimensional design problems, define and develop new products, design prototypes, build models, create digital representations of designs,and create full-scale environments. Students of the Industrial Design program require problem solving and critical thinking skills, manual dexterity, artistic interest, technical drawing skill, craftsmanship, computing skills, self-discipline, and conceptual vision.

The Industrial Design program at The Art Institute of Pittsburgh begins with the fundamentals of drawing, designing, and building. The science of ergonomics is emphasized in design to ensure that people and objects interact effectively and safely. Students participate in the full evolution of projects, from research to concept development to prototyping and final presentation. Students also learn to use computer software to develop concepts, make design decisions, detail design, and construct presentation models.

Graduates of the Industrial Design Associate of Science degree program are prepared to seek entry-level positions such model maker and product fabricator. Graduates of the Bachelor of Science program are prepared to seek entry-level positions including product, exhibit, automotive, furniture, and environmental designers.

Students of the Industrial Design Associate of Science degree program acquire skills related to solving dimensional design problems, defining and developing new products. Students build prototypes and full-scale environments. Students develop in the areas of manual dexterity, artistic interest, technical drawing skill, computing, craftsmanship, self-discipline, and conceptual vision. Students gain an understanding of the fundamentals of the design process from research to conceptualization to refinement of design. Students also learn to use computers to develop concepts, make design decisions, and detail design. Student may also learn the basics of special effects model construction.

The mission of the Industrial Design Program is to offer an educational environment that fosters creativity, innovation, and critical thinking. These qualities define form and function of products and systems, balancing the needs of the user with the capabilities of industry. Industrial Design graduates benefit society through their design skills, technical knowledge, and aesthetic sensibilities. The program prepares students for career opportunities in a versatile and dynamic profession, providing the tools to compete in a global economy.

Creative individuals who design interiors create the spaces in which we spend most of our lives. We live, work, and play in environments designed by professionals who have a unique blend of artistic talent and practical experience.

Interior designers must have a thorough understanding of efficient space planning, human factors, color, pattern, lighting, furniture, and materials. These elements are essential to the creation of residential and commercial spaces. Whether working for architectural or interior design firms, hotel or restaurant chains, department or furniture stores, or independently as consultants or firm owners, accomplished designers are adept at working with clients and understanding their needs.

The courses that constitute The Art Institute of Pittsburgh?s CIDA-accredited (Council for Interior Design Accreditation) Interior Design program are carefully balanced to provide a three dimensional understanding of space, form, and function. Students will learn to develop conceptual ideas into functional designs by acquiring a foundation of creative and technical knowledge that will be applied to studio projects as they advance throughout the curriculum. Students receive training on how to generate construction documents, material specifications and work with a variety of building and life safety codes. All courses in the Interior Design program are also available online. CIDA accreditation applies to the campus-based program at this time.

Students are introduced to a world where color, texture, fabric, and light are instruments that paint an interior environment they can manipulate. Students are introduced to computer-aided drafting (CAD) and explore the world of interior design in the studio, the showroom, and the industry through a hands-on required internship opportunity. By graduation, students have learned to control space and affect perceptions through the application of their designs the way color elicits response; the effect of ambient and task lighting on efficiency; the ability of a well designed space to control mood and support function.

Emphasis is placed on the development of a working professional portfolio for every Interior Design student. Faculty work with the students throughout the duration of the program to ensure that projects are portfolio-ready by graduation. Each student?s portfolio demonstrates a well-rounded set of design skills that is applicable in both the residential and commercial sides of the industry.

The Interior Design program at The Art Institute of Pittsburgh has been developed to educate a new generation of interior designers and prepare them for the challenges ahead. Graduates are prepared to seek entry-level positions as interior designers*, space planners, corporate designers, facilities planners, dealership designers, and residential designers. Students can gain employment with architectural and design firms, interior design firms, home builders and planning departments of corporations, healthcare and education facilities. As graduates gain professional experience and certifications, many may obtain more advanced positions such as senior designer, project manager or design director.

The mission of the Interior Design Bachelor of Science degree program is to prepare students to obtain entry-level positions in their field and function as trained professionals able to conceive and develop viable, creative design solutions within the interior environment. Students are prepared for the purpose of improving the quality of life, increasing productively and protecting the health, safety, and welfare of the public. By meeting the educational goals, students should develop an attitude of flexibility and a desire for life-long learning necessary to meet the changing demands of the interior design profession.

*Please note that some states require licensing to hold this title

The Interior Design program leading to the Bachelor of Science in Interior Design is accredited b

Web Design is offered as a 12-month diploma program for those who wish to develop their skills to specialize in Web design or to enable a career change. The program is designed to offer courses at times that best accommodate busy schedules. Traditional classes are offered at The Art Institute of Pittsburgh evenings and Saturdays and, for additional flexibility, all courses in the program can be taken online.

The curriculum consists of 15 courses that provide students with a comprehensive overview of Web design. Introductory courses include basic world wide Web technologies, HTML scripting, and design and preparation of screen graphics. Intermediate courses cover Web site planning and development, operating systems, network technology, and desktop editing. Students complete their studies with a digital portfolio course, the outcome of which is a showcase of their work and skills to deliver to prospective employers.

The Web Design diploma program provides students with skills needed to seek entry-level positions such as Web site designer, Web artist, content developer, and multimedia producer.

Faculty members are experienced professionals who bring their knowledge ofthe field and practical experience into the classroom. The Web Design diploma program courses are typically transferable into Associate of Science and Bachelor of Science degree programs in Web Design & Interactive Media; conditions pertaining to curriculum changes and degree requirements may apply. Please contact an Admissions Representative for specific details.

The mission of the Web Design diploma program is to prepare students to create compelling and effective content to be presented and interacted with on the Web and multiple interactive media platforms, with a focus on either the technical or visual design aspects of design.

The Web Design & Interactive Media program prepares students for careers designing and developing Web sites and interactive/multimedia software products. Design for the Web and interactive media is a dynamic and rapidly evolving multi-billion dollar industry that includes products running not only on conventional computers, but also on devices such as kiosks, museum displays, MP3 players and cell phones. Web Design & Interactive Media is an essential part of businesses worldwide, as well as the education, scientific and entertainment industries.

Students begin the program by developing their skills in drawing and design while learning the fundamentals of digital imaging, audio, and basic Web technologies. Intermediate courses introduce interactive media authoring, video technology, and project management skills. Students continue to develop their Web skills, learning programming and scripting techniques using Flash? and JavaScript? for design, animation, and data handling. In advanced courses, students expand their understanding of the structure and technologies of Web and interactive media products and learn techniques for designing and managing large projects. All courses in the Web Design & Interactive Media program are also available online.

In the capstone project of the bachelor?s degree program, students plan, design, and develop substantial projects, often for real clients. Students also produce professional-quality digital portfolios as interactive media presentations of their own work and abilities. Students who complete the associate?s degree program are prepared to seek entry-level positions such as interface Web site designers or graphic artists developing interactive media products. Students who complete the bachelor?s degree program have by graduation completed more advanced coursework and have developed and managed larger and more complex projects.

Many students also gain professional experience through internships, freelance work and/or real-life projects pursued through coursework, and are prepared to enter the workforce at a higher level. They pursue entry-level positions as digital media producers, webmasters or creative directors, and project coordinators in fields such as law, medicine, education, corporate communications, film, and advertising, or might even start their own companies. Faculty members are experienced professionals and educators who bring their knowledge of the field and practical experience into the classroom.

The mission of the Web Design & Interactive Media Bachelor of Science degree program is to prepare students to work effectively both individually and in a team creating aesthetically compelling and effective content to be presented and interacted with on the Web and multiple interactive media platforms.

The Web Design & Interactive Media program prepares students for careers designing and developing Web sites and interactive/multimedia software products. Design for the Web and interactive media is a dynamic and rapidly evolving multi-billion dollar industry that includes products running not only on conventional computers, but also on devices such as kiosks, museum displays, MP3 players and cell phones. Web Design & Interactive Media is an essential part of businesses worldwide, as well as the education, scientific and entertainment industries.

Students begin the program by developing their skills in drawing and design while learning the fundamentals of digital imaging, audio, and basic Web technologies. Intermediate courses introduce interactive media authoring, video technology, and project management skills. Students continue to develop their Web skills, learning programming and scripting techniques using Flash? and JavaScript? for design, animation, and data handling. In advanced courses, students expand their understanding of the structure and technologies of Web and interactive media products and learn techniques for designing and managing large projects. All courses in the Web Design & Interactive Media program are also available online.

In the capstone project of the bachelor?s degree program, students plan, design, and develop substantial projects, often for real clients. Students also produce professional-quality digital portfolios as interactive media presentations of their own work and abilities. Students who complete the associate?s degree program are prepared to seek entry-level positions such as interface Web site designers or graphic artists developing interactive media products. Students who complete the bachelor?s degree program have by graduation completed more advanced coursework and have developed and managed larger and more complex projects.

Many students also gain professional experience through internships, freelance work and/or real-life projects pursued through coursework, and are prepared to enter the workforce at a higher level. They pursue entry-level positions as digital media producers, webmasters or creative directors, and project coordinators in fields such as law, medicine, education, corporate communications, film, and advertising, or might even start their own companies. Faculty members are experienced professionals and educators who bring their knowledge of the field and practical experience into the classroom.

The mission of the Web Design & Interactive Media Bachelor of Science degree program is to prepare students to work effectively both individually and in a team creating aesthetically compelling and effective content to be presented and interacted with on the Web and multiple interactive media platforms.

The Fashion & Retail Management program at The Art Institute of Pittsburgh is for students who have a sense of style and a drive to work in the fashion and retail industry. Opportunities in the workplace include local and regional opportunities to national and international realms; the bachelor?s degree in Fashion & Retail Management provides a solid foundation for career growth. This fast-paced industry requires talented professionals who have a strong business sense and an eye for style.

Students will learn how a product moves from concept (textile and apparel evaluation) to development and onto the sales floor, and will become prepared with the knowledge of current and historical fashion designers, while understanding the nature of trends and forecasting in the industry. Retail planning and buying are elements included in the program along with business plan preparation and Web marketing as a special focus. Moving merchandise is about connecting to the consumer and building brands, so there is a heavy emphasis on building marketing knowledge through courses in advertising. All courses in the Fashion & Retail Management program are also available online.

Graduates of the Fashion & Retail Management program have the training and skills needed to seek entry-level positions in the fashion and retail industry. Positions such as showroom account assistant, assistant buyer, associate planner, visual merchandiser, product sourcing and import coordinator, sales manager, stylist, and special events coordinator are typical starting places in the retail market-place. Remember that the most glamorous boutique owners, retail buyers, and fashion experts all had to start somewhere!

The mission of the Fashion & Retail Management Bachelor of Science degree program is to prepare students for a career in fashion and retailing in a global economy. Students take courses in a learner-centered, hands-on environment, preparing them with relevant industry and professional skills needed for entry-level careers in the retail industry. The curriculum is delivered by trained and motivated faculty who currently work or remain involved in the industry. Focusing within the classroom on group projects, faculty aim to build students? networking, interpersonal, and leadership skills, preparing graduates for the diverse field of fashion and retail management.

The diploma program in Residential Planning prepares students for growing career opportunities available in residential planning and sales consultation by developing drawing, drafting and computer skills. The Residential Planning diploma program is available in the online delivery mode only.

The program is geared toward working adults (preferably with a college degree and professional experience) who are interested in self-enrichment. The Art Institute of Pittsburgh has designed the Residential Planning diploma program to provide a hands-on approach to education that develop students? strengths in the basics of residential planning, furniture placement, drafting, fabric and color selections, and kitchen and bath planning. Residential Planning graduates will have the skills necessary to counsel customers who are planning changes to private residential spaces. Concentrated technical skills training courses such as drawing, drafting and AutoCAD will prepare them to help customers visualize, plan and communicate their residential remodeling projects.

Graduates of the diploma program are prepared to seek entry-level positions such as retail sales associate, residential planning consultant, draftsperson, manufacturer?s representative, and product specifier/purchaser.

The Residential Planning diploma program is taught by the Interior Design faculty who are experienced and practicing professionals bringing many years of interior design and education expertise to the classroom. Students are guided throughout the program to create complete and professional projects to show prospective employers.

The Residential Planning diploma program credits are typically transferable into the Bachelor of Science degree program in Interior Design for students who wish to continue their studies, however, conditions pertaining to curriculum changes and degree requirements may apply. Please contact an Admissions Representative for specific details.

The mission of the self-enrichment diploma program in Residential Planning is to prepare students for career opportunities available in residential planning and sales consultation by gaining basic level drawing, drafting, space planning, and computer skills related to the interior design industry.

The goal of the Hotel & Restaurant Management program is to educate students in lodging management and the food systems unique to the hospitality and restaurant environment. In addition to 33 credits of basic culinary courses, students take 60 credits in business and hospitality courses, with an additional 6 credits of internship and 60 credits in general education.

The intent of the Hotel & Restaurant Management program is to provide graduates with skills that blend culinary, business, and hospitality so that students are comfortable in both management and in the kitchen, and will be positioned to run their own businesses or manage larger private or public enterprises. Overseeing purchasing, dealing with customers, performing office administration, and making staffing decisions that cover such varied personnel as cooks, housekeepers, and concierges require hundreds of decisions each day. Managers need to have comprehensive training in the hospitality arena, and be given ample opportunities to develop quick and effective decision-making skills, strong human relations, and good business acumen.

Graduates are trained for entry-level management positions through courses that emphasize job skills needed in the field. The strength of this program lies in the blending of business and management courses with basic kitchen training, which gives students a keen understanding of the skills needed to run a successful hotel and food service enterprise. Students will also take several courses in computer applications as applied to both food service and hotel service. Entry-level employment includes positions such as banquet manager, dining room manager, front office manager, and meeting/event planner. Track 2 courses in the Hotel & Restaurant Management program are available online.

The mission of the Hotel & Restaurant Management Bachelor of Science degree program is to blend theoretical and hands-on learning in the areas of management, human resources, accounting, food and beverage operations, and lodging operations. Internships are an integral part of the curriculum as they provide an opportunity for application to real world situations ultimately culminating into a career portfolio and entry-level management positions in restaurant, catering, hotels, and other segments of the industry. Students also have the opportunity to focus on special topics related to the industry via their electives.

Location-based entertainment, gaming, film and video, architectural design, virtual reality, broadcast television, advertising, education, and law are among the industries that need skilled animators. Graduates of The Art Institute of Pittsburgh Media Arts & Animation program develop skills including traditional and digital animation, design, illustration, compositing, and 3D computer modeling.

Students begin the Media Arts & Animation program with a foundation in drawing, color, character design, and computer applications. Under the guidance of an industry-experienced faculty, students examine advanced 2D and 3D animation principles as well as story development, background design, scenic layout, and special effects.

Along the way, students learn and become experienced with program-specific software, such as Adobe Photoshop, Adobe Premier, After Effects and Flash, Autodesk 3D Studio Max and Maya, Pixelogic Z-Brush and Digicel FlipBook Pro. All courses in the Media Arts & Animation program are also available online. Finally, students create a digital portfolio that showcases their conceptual and creative focus within the program range of traditional and digital 2D and 3D techniques. The portfolio enables students to showcase their collection of skills to potential employers upon graduation.

Entry-level opportunities available in the Media Arts & Animation field include computer-generated lighting, compositing and rendering artist; 3D modeling and texturing artist for the video game and film industries; computer-generated special effects and broadcast graphics artist for video post-production; and forensic artist. In addition, the need for 2D and Flash animators continues to grow to support Web-based corporate communications, e-commerce, and marketing.

The mission of the Media Arts & Animation Bachelor of Science degree program is to prepare students for entry-level positions creating 2D and 3D imagery for employers that produce traditional and digital illustration, modeling, animation, and motion graphics.

"Unifying and teaching the traditional and digital processes of photography to inspire the next generation of image makers, our photography faculty are committed to bringing a strong practical, theoretical, and professional background to each student. We take pride in our students' success, guiding them to acquire the industry-related skills, hands-on experience, and vision to produce competent and thought-provoking imagery needed in the ever changing world of professional photography."

- Anderson B. English, M.F.A., Academic Department Director, Photography

The Mission of the Photography Bachelor of Science degree program is to prepare graduates with technical skills and a mature design vision used to produce thought-provoking imagery revolving around intelligent content decisions, as well as communication and business skills appropriate to market pursuits and needs.

To produce a visually compelling image, photographic professionals cannot rely on creative talent alone. They must also have proficient compositional, lighting, camera and technical skills and a thorough understanding of the subject in order to be successful.

Students who complete the 21-month Associate of Science degree in Photography develop skills by learning the basics of color, design, visual expression, various camera techniques and applications, digital imaging and business practices.

Those who choose the Bachelor of Science program in Photography will be challenged to expand upon the varied skills and proficiencies studied in the associate?s degree program through coursework that is greater in depth and rigor. Students will strive to develop a solid photographic identity, purpose and direction.

Graduates of the associate?s degree program are prepared to seek entry-level positions as photographic assistants, photo lab technicians or digital-imaging artists. For the independently driven, freelance work in the portrait, editorial and commercial fields present additional career opportunities. Bachelor?s degree graduates are prepared to seek entry-level positions such as newspaper photojournalist, studio manager, commercial photographer, editorial photographer, and photographic editor with advertising agencies, publishing houses, magazines, and production companies. Many graduates open their own studios or work independently by taking freelance assignments.

To produce a visually compelling image, photographic professionals cannot rely on creative talent alone. They must also have proficient compositional, lighting, camera and technical skills, and a thorough understanding of the subject in order to be successful.

Students who complete the 21-month Associate of Science degree in Photography develop skills by learning the basics of color, design, visual expression, various camera techniques and applications, digital imaging and business practices. Those who choose the Bachelor of Science program in Photography will be challenged to expand upon the varied skills and proficiencies studied in the associate?s degree program through coursework that is greater in depth and rigor. Students will strive to develop a solid photographic identity, purpose and direction. The bachelor?s degree program is also available online.

Graduates of the associate?s degree program are prepared to seek entry-level positions as photographic assistants, photo lab technicians, or digital-imaging artists. For the independently driven, freelance work in the portrait, editorial, and commercial fields presents additional career opportunities. Bachelor?s degree graduates are prepared to seek entry-level positions such as newspaper photojournalist, studio manager, commercial photographer, editorial photographer, and photographic editor with advertising agencies, publishing houses, magazines, and production companies. Many graduates open their own studios or work independently by taking freelance assignments.

The mission of the Photography Bachelor of Science degree program is to prepare graduates with technical skills and a mature design vision used to produce thought-provoking imagery revolving around intelligent content decisions, as well as communication and business skills appropriate to market pursuits and needs.

The mission of the Photography Associate of Science degree program is to prepare graduates for entry-level positions within the diverse world of photography. Emphasis is placed on development of fundamental composition, technical and problem-solving skills needed to produce competent imagery coupled with communication and business skills appropriate to market needs.

The 21-month Video Production program at The Art Institute of Pittsburgh provides training for individuals who want to enter and grow in this fast-paced creative industry. Whether it’s information or entertainment, the wide appeal of the electronic media has created an increasing need for people skilled in the video production arts. Employment opportunities exist in the broadcasting and cable industries as well as the entertainment and corporate fields.

By working with faculty, many of whom are experienced professionals, students develop the skills necessary to use the video camera and editing equipment as technical and imaginative tools for today’s electronic storytelling. Studies in pre-production, lighting, and computer applications for special effects and character generation augment the skills foundation. Students progress to advanced skills in multi-camera production, post-production techniques, nonlinear editing, and the creation of a video from initial idea to final, edited composition.

By gaining competencies in camera operations, lighting, editing, electronic newsgathering, studio and location productions, and scripting, students learn to solve problems and to contribute as a member of an artistic team.

By graduation, Video Production students have developed technical capabilities and the business marketing and promotional skills necessary to seek entry-level positions in the pre-production, lighting, directing, technical, broadcast, production, post-production, and business arenas.

A compendium of the student’s best work is assembled in a portfolio and illustrates to prospective employers the student’s capabilities as camera operator, director, editor, and production team member.

The Visual Effects & Motion Graphics program offers students the opportunity to acquire skills in an exciting specialization that focuses on communication arts for film, television, multimedia, the Web, and a variety of digital platforms of distribution. By combining graphic design, filmmaking, animation, and sound, graduates will be qualified to create attention-grabbing visuals that inform, entertain, and support the aesthetics of a variety of digital fields. A visual effects and motion graphics designer combines a variety of skills including typography, color, layout, and design principles with audio, video, and the latest computer software technologies.

The Visual Effects & Motion Graphics program will provide students with the knowledge to use digital compositing to create layered and textural landscapes. Students will learn how to build a commercially effective seamless presentation through the integration of live-action footage, programming clips, graphic elements, and sound.

Students will acquire knowledge about the stages of the production process and learn how to be part of a creative team. Start-to-finish projects enable students to learn important conceptualization and execution skills. In the final quarters of the program, students will be able to choose an area of specialization targeting their career goals. Each graduate will create a portfolio reel of their best work.

The Bachelor of Science degree program in Visual Effects & Motion Graphics will prepare graduates to seek entry-level positions as motion graphics artists, motion graphics designers, special effects designers, animation designers, multimedia artists, multimedia producers, digital artists, graphic artists, tracking artists, colorists, roto artists, motion designers, visual effects artists, designers, and videographers.

The mission of the Visual Effects and Motion Graphics Bachelor of Science degree program is to prepare graduates for entry-level positions in the film industry, television, special effects, computer graphics, animation, corporate post-production, multimedia arts, and other related fields, using diverse media platforms of distribution, by providing for a solid foundation in the principles of art, design, professional skills, and technical knowledge essential for their success.