The bachelor?s degree program in Advertising is a twelve-quarter program. It is designed to provide graduates with the skills needed to work in entry-level positions in the field of advertising, art direction, copywriting, and account supervision. A solid art foundation combined with hands-on advertising curricula is designed to prepare students for entry-level positions in advertising agencies, art studios, marketing companies, production companies, and related departments.
The program is designed to provide graduates with a foundation in design, copywriting, developing advertising campaigns, marketing, business, and life skills needed to develop and sustain a career in advertising and related fields. In this program, students have the opportunity to develop the creative and conceptual thinking and group awareness skills needed to produce design solutions. Students build upon the art and design foundation to produce ideas, manage, and lead imaginative teams. The curriculum focuses upon training in problem solving, group dynamics, and advanced technology.
To receive a Bachelor of Science degree in Advertising, students must: receive a passing grade or credit for all required coursework; earn a minimum of 180 quarter credits; achieve a cumulative GPA of 2.0 or higher; meet portfolio or other requirements as outlined by the program; and satisfy all financial obligations to The Art Institute.
Upon successful completion of the program, graduates should be able to:
? Demonstrate proficiency with the tools and graphic techniques of the profession to plan and implement production of advertising media such as print collateral, audio and video spots, and Web-interactive materials.
? Develop concepts as well as analyze and incorporate aesthetics and layout in the design process for advertising campaigns and marketing communications.
? Apply industry knowledge and critical thinking skills to analyze, develop, and implement effective advertising solutions that meet professional standards.
? Possess the competencies that will allow them opportunities within design studios, advertising agencies, both traditional and interactive, as well as in other related communication companies.