The Fashion Marketing & Management program is designed to emphasize theory and practice. The beginning of the program focuses on the foundations of the fashion design industry by concentrating on fashion history and trends. The principles of manufacturing, marketing, advertising, merchandising, and management are introduced. The program then concentrates on the application of these principles to the business of fashion. Event planning, product development, target marketing, marketing research and supply-chain distribution are emphasized. The program is designed to prepare students to seek entry-level positions such as management trainee, assistant manager, visual merchandiser, manufacturer?s representative, and assistant merchandise buyer.
To receive a Bachelor of Science degree in Fashion Marketing & Management, students must: receive a passing grade or credit for all required coursework; earn a minimum of 180 quarter credits; achieve a cumulative GPA of 2.0 or higher; meet portfolio or other requirements as outlined by the program; and satisfy all financial obligations to The Art Institute.
Upon successful completion of the program, graduates should be able to:
? Demonstrate proficiency with common business computer programs including inventory management, presentation, spreadsheet, and Web software.
? Use industry terminology to analyze and meet client needs including trend forecasting, textile evaluation and usage for specific markets.
? Plan and analyze key marketing and management processes including event planning, product development, target market identification, market research strategies,and supply chain distribution.
? Demonstrate knowledge of visual merchandising as a communication tool to market the merchandise to the consumer.
? Demonstrate professional presentation skills to include appropriate interpersonal communication skills, articulation of knowledge of fashion marketing and management, and mastery of industry standards, professional practices and ethics.
? Seek entry-level positions in the industry positions such as management trainee, assistant manager, visual merchandiser, manufacturer?s representative, and assistant merchandise buyer.