New tools for video content creation are continually rising on the digital landscape. Today?s video content developer must be able to navigate this world with confidence. The evolution of mass communication as related to advances in broadcasting, the Internet and other converging technologies offers content artists, designers, storytellers, and managers new avenues to express their ideas. The Digital Filmmaking & Video Production program is designed to address the needs of corporate, television, e-business, and other media distribution outlets for existing markets and prepare the student for the next generation of digital production and delivery.

It enables students to create compelling and accessible media content to be delivered on CD, DVD, videotape, Internet, or with other emerging distribution methods and prepares them for entry-level career opportunities. Digital Filmmaking & Video Production is a program that is designed to attract students with interest in video production for new media communication such as World Wide Web applications, and broadband cable, along with those interested in traditional mass communication media. Faculty members are industry professionals committed to helping students combine their creative abilities with technical skills. Digital Filmmaking & Video Production program students are artistically oriented, have aptitude for learning various technologies, are familiar with computers, the Internet, are interested in mass communication and in media arts, have good interpersonal skills, have a desire for life-long learning, have an aptitude for analysis and organization, and demonstrate aptitude for academic achievement in secondary education.

PROGRAM OBJECTIVES
? Apply critical thinking, problem-solving, and organizational skills.
? Create graphics using image manipulation software.
? Apply color theory and photographic principles in the composition of digital media.
? Utilize raster and/or vector animation tools for content development.
? Identify and discuss the various theories and approaches for digital filmmaking and video production.
? Develop and manage a production schedule.
? Operate and utilize camera equipment to compose visual elements to convey meaning.
? Exercise proper audio recording techniques for media production.
? Apply motion and broadcast graphics to media content design.
? Utilize 2D animation applications for content development.
? Construct a web page with dynamic media content.
? Demonstrate advanced compositing skills with raster-imaging software for image manipulation
? Maintain and calibrate video quality to meet broadcast standards.
? Articulate and apply fundamental editing principles.
? Integrate animated, video, audio, and graphic components into a media production project.
? Manage and facilitate the transfer of digital media files across a variety of platforms.
? Utilize special effects techniques to enhance the storytelling process.
? Identify and comply with regulations pertaining to permits, licenses, releases, and labor laws.

Entry-Level Career Opportunities
Students who complete the Bachelor of Science degree program will have obtained the tools for producing a portfolio and are prepared to seek entry-level positions such as assistant camera operator, key grip, master control operator, production assistant, tape librarian, or video editor.