Some of today?s most dynamic industries are based on graphic design. The fields of advertising, publishing, television, and graphic design offer opportunities for trained visual communicators, especially designers and artists. Advertising agencies require the talents of many professionals. Art directors work with writers to develop original concepts. They also supervise a creative process that relies on the expertise of layout artists, production artists, illustrators, photographers, and printers. In the field of publishing, art directors and designers work with editors and journalists to design and produce magazines, books, and newspapers.
Graphic designers create a vast range of visual communications, including corporate identity programs, consumer package designs, annual reports, exhibit materials, direct mail, brochures, and multimedia presentations. The television industry employs trained visual artists who use conventional and computer technology to create innovative television commercials, sophisticated titling, and graphics.
The Art Institute of Las Vegas is the first step toward a career in graphic design. Initially, students have the opportunity to develop basic skills in design, illustration, painting and typography, and are trained in creative problem solving and the ability to offer solutions that are successful in the business of commercial graphics. Emphasis is placed on learning the skills and techniques of both computer graphics and traditional design and production tools, such as the drawing board and drawing instruments. Advanced training includes the execution of assignments encountered by professionals in the field.
The Graphic Design program is designed to provide a foundation of knowledge and skills together with training in industry-related practices. Students have the opportunity to engage in both conceptual and applied coursework, as well as in hands-on technological applications. The mission of the Graphic Design program is to deliver a market-driven curriculum in a learner- centered environment. The curriculum is designed to develop a broad foundation in advertising design, graphic design, and illustration, and teaches the production skills that are needed to pursue entry-level careers in design. The goal is to guide and enhance a student?s creative and professional development by providing the skills and basis for lifelong learning.
PROGRAM OBJECTIVES
? Understand and practice the characteristics of basic design elements such as: line, shape, volume, space, value, texture, color, scale/proportion, unity, contrast, repetition/variation, and rhythm
? Identify, analyze, and apply the critical thinking process to the design challenges of specific problems
? Demonstrate the principles and effective solution and use of type
? Apply appropriate software solutions to design problems
? Articulate and solve basic problems of form and function
? Exhibit knowledge of color theory and perception
? Apply knowledge gained through research into design trends and styles to appropriate design assignments
? Integrate design concepts with materials, skills, and technology
? Use effective file and time management skills in the production of projects
? Develop the ability to critique, defend, and support the integrity of a chosen project
? Relate printing terms, concepts, and processes to the preparation of electronic documents
? Demonstrate craftsmanship (organization, neatness, precision)
? Develop a professional work ethic
? Assess personal strengths and weaknesses
? Assemble a final portfolio with a variety of design projects
? Develop an awareness of graphic design business practices including the ability to negotiate with clients, produce proposals, conduct research, solicit work, and manage time and budget resources
? Participate as a member or leader of a creative team
? Develop a knowledge base in the history of graphic design
? Create a web-based project using appropriate scripting language and software
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