Video Production is the art of storytelling encompassing video, editing, and distributing a finished video product. In video production, the final product comes together to create a cohesive message and can be in the form of television production, commercial video production, and corporate and event videos.
Video Production requires a combination of both technical and conceptual skills including:
? Advanced knowledge of video production process from source to finished product
? Demonstrating the use of aesthetic elements of photography and design in media content
? Advanced knowledge of industry-related software and equipment
? Understanding the function of audio, lighting, editing, animation, and scriptwriting
? Critical thinking, regarding current trends and business practices
The Video Production program at The Art Institute of Colorado is designed to prepare students with the necessary skills to creatively envision and produce artistically strong work. Students are trained to see a project through - from concept to script, from the studio to the final product.
Working in live action, video production produces films in a wide variety of genres such as documentary, experimental, narrative, and for diverse outlets, including installations and interactive media. Throughout the program students have the opportunity to analyze and solve technical and aesthetic problems in video production to give a hands-on approach to learning and content.
Students are introduced to the fundamentals of video production and accompanying computer applications. Specific components of video production are integrated, including audio, lighting, and scriptwriting.
Students can continue to hone their technical skills and move toward understanding the
final stages of production. Basic business practices and industry-related issues are covered,
and students are required to create and present a final portfolio project with complete production pieces.