Fashion Retail Management is the intersection of the fashion and business world. It focuses on the marketing, management, and retailing of fashion, based on consumer purchasing trends.
Fashion Retail Management requires a range of practical and conceptual skills including:
? Developing and communicating fashion design concepts and business strategies
? Demonstrating advanced knowledge in fashion retailing, manufacturing, marketing, and public relations
? Critical thinking regarding consumer behavior, current trends, and business practices
? Application of professional standards and business concepts related to the fashion industry
The Fashion Retail Management program at The Art Institute of Colorado is designed to integrate studies in fashion, business management, marketing, and events to prepare students to enter the fashion industry.
The market-driven curriculum teaches students to utilize problem-solving and critical thinking skills, which meet the expressed needs of the retail industry. The program?s core brings together instruction in fashion management with the related technical and professional areas of fashion merchandising, retailing, and the art of entrepreneurship.
Students are introduced to the fundamentals and history of fashion in association with basic business practices. Emphasis is placed on introduction to the fashion industry, textiles, and color theory.
Students have the opportunity to gain a deeper understanding of the business and marketing aspects of the fashion industry. Current trends and concepts in fashion are examined and advanced stages of business planning and practices are covered. Students are required to produce a complete business plan and strategy for a portfolio.