Graphic design encompasses the creative and unique integration of type and image to convey a message to the public. Designers create corporate identity programs, brochures, product packaging, posters and information systems, direct mail, and interactive Web media. Graphic designers inform, motivate, sell, and educate by combining the principles of page design, file management, and production, as well as effectively communicating with output resources. Graphic design is the basis for some of today?s most dynamic fields: Web and print advertising, publishing, and television.
Students in the graphic design program initially develop an understanding of color, composition, design, typography, and drawing skills. As they progress through the program, they study the history of art, including the history of graphic design, and they learn to solve creative problems and to offer solutions that will be effective in the business world. The market is continually evolving and presenting new challenges to the design industry. With guidance from each Art Institute?s program advisory committee specific to graphic design, the program grows and specializes to meet the demands of the industry.
Students develop skills in computer graphics, electronic imaging, and production. Their tools include scanners, digital cameras, and computer-based hardware and software. They learn the conceptual theory of design, so their skills are current, regardless of software changes.
With my new skills, I can be...
Assistant art director
Associate in Arts
In the associate program, students begin with courses in art and design and then move to a focus on page-design theory and formatting, appropriate color and imaging, and print and interactive production. Before graduation they develop the portfolio required of the associate program.
Graduates in the associate program may choose to continue in the bachelor?s program, or with their marketable, production-based portfolio, they are prepared for entry-level positions in an increasingly technical and competitive industry. These graduates may join the production staffs of printing companies, digital service bureaus, and in-house corporate communications departments in entry-level positions such as production artist or assistant designer.